Apple releases new iPad TV advert – ‘Do It All’

19 June, 2012 - Paul Dixon
Do It All iPad TV advert

Apple has released a new TV advert for the third-generation iPad which highlights both the versatility of the device, and the stunning quality of its Retina display. Titled ‘Do It All’, the commercial shows an iPad being used to send email, read a book, edit a video, watch a show, create a painting, study biology, and more.

Send a note. Stay informed. Catch a show. Make your point. Make a memory. Make a masterpiece. Read something. Watch something. And learn something. Do it all more beautifully, with the Retina display, on iPad.

Apple has now produced two televison adverts for the new iPad. The first one, titled ‘This Good‘, was released shortly after the device was unveiled on the 7th of March.

About the author

Paul Dixon is the owner of Macsessed. He lives in Lancashire in the UK where he works as a web designer. You can find him on and Twitter.
  • Kara

    Which cellular biology book/app is used in this commercial?

    • Macsessed

      ┬áHi Kara, the biology book in the advert is E. O. Wilson’s Life on Earth: http://bit.ly/N8Ow5h

      Paul