Dixons CEO to join Apple as Senior Vice President of Retail

31 January, 2012 - Paul Dixon
Apple Retail Store Beijing

Apple have announced that Dixons Retail chief executive John Browett will be joining the company as Senior Vice President of Retail – a position left open since the departure of Ron Johnson for US department store chain J. C. Penney, back in November last year.

From a press release issued by Apple:

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Dixons is one of the biggest consumer electronics retailers here in Europe, where it also operates the PC World and Currys chains. Browett joined the company in 2007, having previously held the position of CEO at supermarket giant TESCO. His educational background includes a degree in Natural Sciences from Cambridge University, and a Masters in Business Administration from Wharton Business School.

John Browett

Photo of John Browett – courtesy of Retail Week

In his new role, Browett will be responsible for Apple’s retail strategy – including the ongoing expansion of the Cupertino company’s stores around the world.

Filling the shoes of the previous Senior Vice President of Retail will be no easy task – personally headhunted by Steve Jobs, Ron Johnson is credited with pioneering Apple’s iconic stores with concepts such as the Genius Bar.

Browett will take up his new position in April.

[Via BBC News]

About the author

Paul Dixon is the owner of Macsessed. He lives in Lancashire in the UK where he works as a web designer. You can find him on and Twitter.