Apple reportedly in acquisition talks with premium German HDTV maker Loewe [update – report denied]

13 May, 2012 - Paul Dixon
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Apple are believed to be in acquisition talks with Loewe – a German electronics manufacturer and distributor of premium televisions, home entertainment systems and audio components. According to an unconfirmed AppleInsider report, Apple has offered 87.3 million Euros (roughly $112 million) for the company, and a deal could be finalized by the end of next week.

Loewe was founded in Berlin in 1923 by two brothers, Dr. Siegmund and David Ludwig Loewe. They currently have over 1000 employees worldwide, and their primary shareholders include LaCie and Sharp – a company previously linked with Apple’s much-rumored television set.

Besides their high-end HDTVs, Loewe has also created a speaker that’s compatible with Apple’s AirPlay technology, and an App for the iPad called Assist Media which turns the device into a ‘luxury remote control’.

While I must admit that I wasn’t too familiar with the company before hearing about this acquisition rumor, looking at their products purely from a design perspective, Loewe would appear to be a very good match for Apple.

If the report is indeed true, it would almost definitely confirm Apple’s plans to enter the television market.

Update: AppleInsider’s report has now been dismissed by a spokesperson for Loewe, who told Heise online that there is “absolutely nothing to it.”

Hat tip to Benjamin Roethig

About the author

Paul Dixon is the owner of Macsessed. He lives in Lancashire in the UK where he works as a web designer. You can find him on and Twitter.
  • If true, I’m concerned could be overreaching here and mistaking a niche market for mainstream.  With Loewe (pronounced like Lurva if anyone’s wondering), Apple would go for a premium priced product and unless there’s a dual boot with OS X, I don’t see enough here to steer people away from an AppleTV box and a rock bottom priced Vizio or store brand TV.  I just see more MacPro than I see iPhone/iPad here.

    • Macsessed

      Based on how much Apple charges for its 27-inch Thunderbolt display I can only ever see them offering a premium priced TV, and I can’t see it having a dual boot with OS X. I suspect most people would indeed stick with an Apple TV box and a cheap Vizio, or even a mid-priced Samsung or Sony.

      Paul